GoDaddy.com
Neil Warner, Chief Information Officer
Warren Adleman, President and Chief Operating Officer
Mark Wachtmann, Vice President of IT
Phoenix, AZ ~ 4:25 PM on 3.29.2006

Sylvia Chevrier, Art Director for Cisco Systems' iQ Magazine needed several shots at GoDaddy.com in Phoenix, including an interesting environmental portrait of Warren Adleman and Mark Wachtmann, photographed with miles of copper cable that is being installed in the newly constructed data center.

I scouted the location GoDaddy offices and this very large industrial location that was being converted to become the new data center. Without the miles and miles of copper cable they have no internet business. That cable is extremely heavy. Set up is a few hours for a shot like this, just to arrange everything and light the shot.

Lighting: Dynalite
Main lights: Medium Chimeras.
Accent lights: 10" reflectors
Ambient light from bay doors for background.

Nikon 18-70mm lens (at 18mm)
Exposure: 4 seconds @ f/11
Photoshop: almost none.
(2) Photo assistants.