Fred Loya
Chairman, Fred Loya Insurance
El Paso, TX ~ 12:30 PM on 6.29.2005

Sylvia Chevrier, Art Director for Cisco Systems' iQ Magazine needed several shots at Fred Loya Insurance in El Paso, including an interesting environmental portrait of Fred Loya. This photo ran full page in the issue.

Lighting: Dyna-lites
Main light: small Chimera (24x32), camera right.
Edge light: 10" reflector outside the room, behind the subject.
Back light: hard light, 10" reflector coming back into room to create shadows.
(1) wide grid directly behind subject, aimed at wall to create glow in wood past his arm & shoulder. (2) 10" reflectors (high), camera left, to light wood slightly.

Nikon: 18-70mm lens (at 22 mm). Exposure: 320th/second @ f/9.
Photoshop work: minimal